2D

SUPEROOT

Teaming up with the good people at SUPEROOT I had the pleasure of illustrating the graphics that would go on their immunity drink stick packs. We worked on different compositions for the individual packs and boxes and determined the appropriate color themes in context of the flavors. We also developed promotional posters for their pop-up booths featuring hand drawn illustrations of different super roots and their benefits. (My responsibilities on this project were strictly graphic and visual)

Stick pack colors and compositions are determined in a way that would be recognizable, distinguishable, and attractive according to each flavor from a glance. Each fruit illustration has been filtered through a process of iterations to abide by the same design language while emphasizing the defining characteristics of each unique fruit.

The boxes are used for shipping but also as a means of display at retail locations. Because the boxes are the first thing that consumers see they are designed to have a consistency in color and aesthetic language to the packs so they can be recognized at a distance and at multiple angles.

The posters feature a more detailed style of illustration of each root for a more informational representation of each ingredient. These posters were on display during SUPEROOT’s pop-ups at events.

The Petrol Vault

The Petrol Vault is a commission-based business specializing in the buying and selling of vintage and high-end automobiles, catering to collectors. Founded by a passionate vintage vehicle enthusiast and photographer, the company focuses on cataloging and celebrating the rare cars and motorcycles within its portfolio.

The logo variations for the company were designed with a clean aesthetic that represents the brand’s appreciation of both the vintage and new, the unique and iconic.

Communal Café & Bar

Communal is a daytime coffee shop and a nighttime bar. Located in South Pasadena, the café caters to locals and features a beautiful canopied entrance and serves craft coffees, draft beers, and artisanal wines.

The signage for this store was designed with earth tones and botanical illustrations of coffee beans and plant to represent the down-to-earth nature of the refreshments and easy-going atmosphere of the space.

Industry City

Industry City is a community located in an industrial complex in Sunset Park, Brooklyn, NY that houses food vendors, retail stores, and offices. The tenants here range from small to large with a spectrum of creative brands, international cuisines, and versatile event spaces.

I had the pleasure of creating some illustrations for the businesses here, namely Sahadi’s, a Mediterranean market, and Ends Meat, a butcher and sandwich shop.

Namuaura

Namuaura is a lifestyle brand of clothing and accessories made with environmentally-conscious materials and processes. The owner and creator of the brand has a background in bag, shoe and apparel design from FILA and Converse and aims to create a slow-fashion brand with a minimal carbon footprint that caters to the outdoor lifestyle.

Duck Golf

Duck golf is a golf wear brand that expresses a rebellious side of golfers in the form of street wear. The aesthetic of the brand products is casual comfort and ranges from shirts and sweaters to accessories like hats. The logo variations are intended for use on different parts of products and online use.